8:30am - 11:45am
Omdia Event: The Trends Rewriting Partner and Vendor Economics
Join us for an exclusive event and gain insights into the evolving technology and channel landscape, including key market trends, emerging opportunities, and strategic approaches to navigate the changing vendor-partner ecosystem.
Please register your interest and one of our team members will get in touch with you shortly with your confirmation.
Sydney event: Tuesday, 7 October 2025
Singapore event: Thursday, 16 October 2025
Register for our upcoming events in Australia and Singapore, which will provide you with exclusive insights into the evolving technology and channel landscape, including key market trends, emerging opportunities, and strategic approaches to navigate the changing vendor-partner ecosystem. Bringing together analysts and research across Omdia, Canalys, and Tech Research Asia. During the sessions, we will explore how:
- Agentic AI is driving automation and decision-making efficiencies across industries, from healthcare diagnostics to financial services, while also raising ethical and regulatory challenges.
- Cybersecurity threats are escalating in sophistication, demanding proactive defense strategies as digital transformation accelerates.
- Cloud infrastructure continues to underpin regional growth, enabling scalability and innovation but also intensifying competition among Hyperscalers and local providers.
These dynamics are redefining partnerships, revenue models, and go-to-market strategies for vendors and channel players alike.
Featured Content and Research
Webinar: How Partner Ecosystems are Reshaping the $420B Business SaaS Market
Join experts Lisa Lawson, Principal Analyst and Jay McBain, Chief Analyst, in this 30 minute webinar, as they reveal insights from their recent report of the Business SaaS landscape, including:
- The evolution of partner ecosystem strategies driving market transformation
- How top performers are achieving the "revenue multiplier effect"
- Success patterns from the Business SaaS 100 leaders you can implement immediately
- Practical benchmarking tools to evaluate your current partnering strategies
The Intelligent Enterprise: Navigating the Rapidly Evolving AI Landscape
Navigating today's rapidly evolving AI landscape, organizations are no longer debating whether to integrate AI—they're focused on how quickly they can implement and scale it to secure a competitive edge.
The Intelligent Enterprise: Navigating the Rapidly Evolving AI Landscape e-book helps you assess organizational maturity across three critical dimensions:
- Technology and Techniques: Establish robust data management and governance frameworks.
- People and Impact: Manage change and address concerns about AI implementation.
- Systems and Processes: Navigate deployment options from proprietary systems to open-source solutions.
Playbook: How Partner Ecosystems are Reshaping the $420 Billion Business SaaS Market
This playbook reveals how top-performing SaaS companies leverage eight distinct routes to market, address the 28 key decision moments of millennial buyers, and extend customer value creation far beyond the initial 30-day period.