10am - 12pm ET
Q4 Outlook Conference Agenda - ET
The SDV transformation has created a fragmented landscape where companies operate at vastly different maturity levels while pursuing similar competitive outcomes. This disparity, combined with the absence of a standardized assessment framework, has left organizations struggling to prioritize investments and develop coherent strategies in an increasingly complex automotive ecosystem.
This presentation will introduce Omdia's industry-neutral SDV maturity framework, which defines four evolutionary phases: Connected, Augmented, Adaptive, and Agentic. Based on global survey data from 647 industry experts, the framework reveals how automotive companies progress from traditional hardware manufacturers to mobility service providers through fundamental transformation across eight critical dimensions: user experience, customer benefits, benefits for OEMs, income source for OEMs, organizational readiness, OEM-supplier relationships, enabling technologies, and OEM role.
Attendees will learn how to conduct an honest self-assessment of their current maturity level, understand the importance of sequential progression, and develop roadmaps that strategically align with their capabilities for long-term competitive advantage.
This presentation examines how the automotive industry is undergoing a fundamental metamorphosis—shifting from traditional hardware-manufactured products to creating intelligent, software-powered mobility ecosystems. Leveraging insights from telecommunications and IT, we'll show how AI-native networks and distributed intelligence will help reshape transportation.
Discover the strategic imperatives driving this transformation and the key challenges. Learn how to position your organization at the forefront of the cognitive mobility revolution, where software defines success and intelligence drives competitive advantage.
After a year of disruption, the North America automotive industry is still adjusting to upheaval in US policy, especially from higher and often-changing tariffs, as well as a pullback in government support for electric vehicles. New disruptions in the supply chain also emerged in the fourth quarter, causing production slowdowns and a loss of new-vehicle inventory. Despite the bumpy ride, demand in 2025 was remarkably resilient while production, though down, was stronger than expected given the challenges.
However, a high level of uncertainty still exists, and it is unclear whether there will be growth in 2026. Haig Stoddard will look at the prospects for stronger demand and higher production in 2026 and, with the shakeout from 2025 mostly behind the industry, present a brief summary on how this year's events so far have impacted the North America production outlook for the next five years.